So what is Strategy ?
"
Begin at the beginning ” the King said gravely,
go on till you come to the end and then stop.
"
LEWIS CAROLL - ALICE IN WONDERLAND
Uncovering the essence of strategy far exceeds the purpose of this course and a mere attempt to do so in here, could rightly be considered both pretentious and futile. Yet, one can hardly consider strategy as a practice, without questioning its foundations: What do we mean by strategy? Why is strategy needed at all?
The word strategy has been around for a long time and is being used frequently but what does it really mean ?
Although these questions may sound trivial, the lack of unanimously accepted answers has genuine consequences for practitioners. This section briefly explores why defining the word “strategy” in a way that is unambiguous and accepted by everybody, is so difficult. It also suggests how practitioners can overcome the hurdle
