Strategy & Leadership
Making strategic recommendations does not only consist in producing hundreds of slides or showing matrices. All this often proves useful and is needed to guide the recommendation elaboration or to justify it. However a recommendation is something else: it is about story telling.
A strategic recommendation is a story you first tell to convince decision makers. The same story will then be told again to all the stakeholders to get the strategy executed. Furthermore, several dominant figures in the field of strategic management, now consider that this story – the core strategic intend, the company purpose – should be the cornerstone of strategy elaboration. With such an approach, the usual hiatus between strategy elaboration and strategy execution vanishes.