Value Proposition
"
The essential element of successful strategy is that,
it derives success from the differences
between competitors with a consequent difference
in their behavior.
"
Bruce Henderson
"
The only valid definition of a business purpose:
to create a customer.
"
Peter Drucker
"
Your customers are the judge, jury and executioner
of your value proposition.
They will be merciless if you don't find one!
"
Alexandre Osterwalder
